How to choose a Two-Buck-Chuck wine

Gary Vaynerchuk is a bit of an internet celebrity. He is famous because he guides you through the complex ritual of wine buying and wine tasting, without any pretense.

I don't like spending big bucks on wine. So, of course, the Trader Joe's phenomenon, Two Buck Chuck, appeals to my cheap soul.

This is a 19 minute video. (Hey, thoughtful wine tasting does not happen in 86 seconds.) Gary certainly digs into this assignment with gusto. If you want to watch a very informed wine taster analyze a cheap wine with a big reputation, this tutorial is for you.

Choose a Charles Shaw wine

3 Comments

2buck chuck
how else are you supposed to get your palatte prepped during college!

Trader Joe's does have some good deals...

Thanks... this is why Trader Joe's is off my list of wine shops! The regular stock is priced at normal retail. Nothing like in the eighties when I bought cases of Ch. Latour (yes, THE Latour) for $7 at Joe's in California. Lanson Black Label for $3. Many other classified Bordeaux for $3-12, and top tiered Spanish and Italian wines for pennies on the dollar. Sherries and Ports, German wines, going-out-of-business topranked California wines... those were the days. But back then, Joe had Liquor Barn to contend with. The original Shaw was a respected Carneros winery... this stuff is Soledad sh*&.

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