Gary Vaynerchuk is a bit of an internet celebrity. He is famous because he guides you through the complex ritual of wine buying and wine tasting, without any pretense.
I don't like spending big bucks on wine. So, of course, the Trader Joe's phenomenon, Two Buck Chuck, appeals to my cheap soul.
This is a 19 minute video. (Hey, thoughtful wine tasting does not happen in 86 seconds.) Gary certainly digs into this assignment with gusto. If you want to watch a very informed wine taster analyze a cheap wine with a big reputation, this tutorial is for you.